OlyBet becomes the Premium Partner of Euroleague Basketball until 2025

Basketball OlyBet 16.11.2023

Euroleague Basketball, the premier basketball league in Europe, announced today its extended partnership with OlyBet, one of Europe’s leading gaming, sports and entertainment brand. OlyBet is the new Premium Partner for both the Turkish Airlines EuroLeague and the BKT EuroCup until the end of the 2024-25 season.


This follows the success of the partnership between Euroleague Basketball and OlyBet at the 2023 Turkish Airlines EuroLeague Final Four in Kaunas, Lithuania. Over the next two seasons, OlyBet will get the equivalent of a front-row seat at EuroLeague and EuroCup games, with the brand’s name being given a prominent position for all things related to Euroleague Basketball. OlyBet will also become the new Premium Sponsor for both of Euroleague Basketball’s competitions – the Turkish Airlines EuroLeague and the BKT EuroCup – in Lithuania, Spain, Estonia and Latvia until the end of the 2024-25 season.

In order to maximize the partnership, Euroleague Basketball and OlyBet Group will develop a list of activations focused on the digital ecosystem and the fan experience. Through these initiatives EuroLeague and EuroCup fans have the chance to further increase their engagement with Europe’s two top club basketball competitions during the season.

“We are excited to strengthen our ties with OlyBet Group, a dynamic and forward-thinking partner that shares our passion for European basketball,” said Paulius Motiejunas, the CEO of Euroleague Basketball. “I’ve witnessed the incredible impact of OlyBet Group’s involvement in European basketball firsthand. This extended partnership promises an exciting future for fans and the sport alike.”

Corey Plummer, the CEO of OlyBet Group, said: “We are driven by a shared vision of elevating the sports entertainment experience for fans. This partnership with Euroleague Basketball marks a significant milestone in our journey, and we are committed to delivering thrilling sports moments. Together with Euroleague Basketball, we are excited to set new standards for engagement and entertainment in European basketball.”

About Euroleague Basketball

Euroleague Basketball (EB) is a global leader in the sports and entertainment business, devoted to running the top European competitions of professional basketball clubs under a unique and innovative organizational model. Owned and administered by some of the most successful and historic clubs in the world, EB manages the continent’s two premier men’s basketball competitions, the Turkish Airlines EuroLeague and the BKT EuroCup, as well as the sport’s premier under-18 showcase, the EB Adidas Next Generation Tournament.

The EB competitions bring the elite of European basketball to all five continents and to the entire sports community through the OTT platform EuroLeague TV. EB also organizes a series of community and educational activities, led by the One Team program, in alignment with the United Nations Agenda 2030 Sustainable Development Goals. On the academic side, the EB Sports Business MBA trains future professionals in sports management.

About OlyBet

OlyBet, part of Olympic Entertainment Group, is a leading gaming and sports entertainment brand. OlyBet Group partners across Europe with the DP World Tour, the Ryder Cup, WSOP, the EuroLeague and clubs in LaLiga and Serie A. Through its partnerships, OlyBet offers unique experiences cross Europe with 150 casinos, 100 sports bars, 5-star hotels and multiple online environments. Ongoing OlyBet sponsorships help to support the success of local sports communities and aspiring Olympic athletes on the Road to Paris 2024.

OlyBet is part of the IBIA (International Betting Integrity Association), the world’s leading operator-run integrity monitoring body, and it partners with LaLiga to protect the integrity of Spanish football.


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