Seville, October 17, 2023 – Real Betis announced today that it is extending its partnership with OlyBet, one of Europe’s leading sports entertainment, sports betting, online games and gambling brands. The strategic collaboration, that began in the 2021/22 season, has been renewed for additional three seasons. OlyBet will continue to serve as the Club’s premier regional betting partner in Europe, apart from Spain, until the end of June 2026.
Real Betis, renowned for its unwavering commitment to excellence in sports and community engagement, has recently witnessed significant growth. With notable sporting achievements, including a coveted title and three consecutive qualifications for European competitions, the club has garnered global acclaim. Bolstered by a dedicated membership exceeding 80,000, and pioneering strategic initiatives like the new Benito Villamarín Stadium, Real Betis continues to make a substantial social impact. The Club also continues to enter important international commercial agreements.
Corey Plummer, CEO of OlyBet, expressed his enthusiasm about the extended partnership: “Extending the partnership with Real Betis confirms our support for the club, its community programs and its members. The Benito Villamarín Stadium is one of the world’s most exciting and electric football environments and we are thrilled to be part of it.”
Juan Useros, Business Director at Real Betis, emphasized the paramount importance of extending this partnership with a regional partner outside of Spain. “We are very satisfied for giving continuity to this alliance for three more years. It is important to see that big international companies are interested in Real Betis and we can expand our brand outside Spain thanks to all these sponsors. We have extended more than 90% of the agreements that were about to expire, which shows we are in the right path”, he explained.
Olybet, part of the Olympic Entertainment Group, is one of Europe’s leading sports entertainment and gaming brands across Europe. The Olybet Group is linked on a continental level with numerous competitions in various sports, as well as with LaLiga and Serie A clubs.
Through these partnerships, Olybet offers unique experiences across Europe. The sponsorship agreements help to support the success of local sporting communities and athletes aspiring to compete in the Olympic Games.
Olybet is part of the International Association International Betting Integrity Association (IBIA), the world’s leading voice on integrity in the betting industry.